ABOUT THE OWNER

Graciela Ronconi was fortunate enough to have been raised in San Francisco. Throughout her lifetime
she has been exposed to a wealth of culture, art, and fashion. So naturally she developed very eclectic
tastes. Although, she loves to follow current fashion trends, she's just as passionate about restoring and
wearing vintage.

She has been an avid collector of vintage since she was a teenager. As she got older, she came to
appreciate good style and good workmanship through vintage clothes. That led to her interest in studying
fashion.

At the age of 26, in her senior year for Apparel Design at San Francisco State University, she had the
opportunity to take over an existing vintage clothing store. Unable to handle the pressures of being a first
time shop owner and also being a full time student at SFSU, she decided to put school aside.

Fast forward a few years later, she's now the proud owner of Vendima. In addition to running Vendima,
she's pursuing her Fashion Merchandising Certificate at City College of San Francisco, and in Spring of
2008 she plans to continue her Bachelors in Apparel Design at San Francisco State University.

VendimaVintage.com copyright 2006-2007


ABOUT VENDIMA

Vendima is designed for both men and women who want to achieve a modern and distinctive look by
incorporating vintage clothes into their wardrobe. That's why we offer rare and collectible designer pieces
along with fun and inexpensive items.

Vendima is the incarnation of Guys and Dolls Vintage (est. 1994). The new and improved store, Vendima,
first opened it's doors in November 2005. Since then, we have aimed to make our merchandise both
interesting and unique. Some of the highlights of the store include a large selection of jewelry displayed
in a vintage deco beauty bar. There is also a wide range of cocktail dresses from the 1920's to early 80s.
For men there is a great selection of skinny ties from the 60s, as well as good stock of sharkskin suits.

Located in San Francisco's Noe Valley, Vendima is nestled in between picturesque hills and charming
Victorians. Its surroundings create the perfect oasis away from the hustle and bustle of the city.

PAST CLIENTS:

Dita Von Teese, Winona Ryder, Vanessa Getty, Betsey Johnson, Kevin Spacey.

Fashion scouts for Louis Vitton, Burberry, FCUK, and Ralph Lauren